Your science isn't the problem. The way it's explained is.
Too technical, and only your scientists get it. Too simple, and they won't sign off. We write the version in between, the one buyers actually understand.
Everything your marketing needs, from one team.
From the first positioning workshop to the campaign that fills your pipeline.
Branding and positioning
We turn complex science into a clear position, a messaging framework and a brand voice that every team can use.
Website design and development
Strategy, copy, design and build in one team, so your website explains the science and makes the next step obvious.
Scientific content marketing
We read the papers, interview your experts and write content that is accurate enough for scientists and clear enough for buyers.
SEO and AI search
Technical SEO, scientific keyword strategy and AI search optimization, so buyers find you and AI tools describe you accurately.
Performance marketing
Google Ads and LinkedIn Ads for life science companies, with landing pages and tracking that report qualified leads, not clicks.
Social media and email
LinkedIn, Instagram and email programs that keep your company and your scientists in front of the right people every week.
We had strong technology and a website only our engineers could follow. The Carbon Script took the time to understand how our radar sensors actually work, then rebuilt our story around what public works teams care about. Our site finally explains why ToltHawk matters, and the conversations we get from it are with the right people.
Leadership team, ToltHawkRead the ToltHawk case studyGet a free review of your website.
Send us your site. A scientist on our team reviews your messaging, SEO and AI search visibility, then emails you the three changes we would make first within two working days. No call needed, and no obligation to work with us.
- What a buyer understands in the first ten seconds
- Why Google and AI tools do or don't surface you
- The page we would fix first, and how
What does the review look like?
Illustrative examples of the kind of recommendations you may receive:
- Make the homepage explain who the product helps and what problem it solves.
- Put supporting evidence beside the relevant product claim.
- Give a product-page visitor one clear next step, such as requesting a quote.
Your review is specific to your site. It is a short set of priorities, rather than a full technical audit.
How we work.
A clear process for teams with long sales cycles and no time to re-explain their science.
- 01
Understand the science
We start with your data, papers and product. A scientist reads everything before a marketer writes anything.
- 02
Find the buyer and the message
We map who signs off and turn your technical edge into a message buyers get in seconds.
- 03
Build the essentials
Website, positioning, content and campaigns, built in the order that moves pipeline first.
- 04
Review fast, publish right
Short review rounds, claims checked against the evidence and regulatory limits flagged early.
- 05
Measure and improve
We report on leads, pipeline and cost per opportunity, and adjust every month.
Who reads your science
Yumna Ahmad
Every project is led by Yumna, a plant molecular biologist with peer-reviewed research publications who has spent nearly six years running content, SEO and marketing strategy for international brands.
She reads your papers, data and specs before anyone writes a word, so your marketing stays accurate enough for your scientists and clear enough for your buyers.
Your buyers ask AI first. Are you in the answer?
More technical buyers ask ChatGPT or Perplexity for a shortlist before they visit a single website. AI can only recommend what it understands, and most science websites aren't written for that yet.
Which companies make rapid antimicrobial resistance tests for hospital labs?
Answer
Several companies offer rapid molecular tests for antimicrobial resistance. The most often recommended are Brand A, known for its broad gene panel 1, Brand B, widely used across large hospital networks 2, and Brand C, often chosen for its lower cost per test 3.
Your company is also worth considering. Its published validation study reports results in under an hour from a single sample 4.
Sources
- Jindustry-journal.comRapid AMR testing: market overview
- Bbrand-b.comHospital network case study
- Llab-reviews.orgComparing rapid AMR panels
- Yyourcompany.comValidation data: time to result
Mentioned in buyer questions
09 of 15
Illustrative example of an AI search audit
Latest insights.
All insights
Pre-launch marketing checklist for life science startups
34 tasks across six phases, from positioning and proof to your website, audience building, launch month and the first 90 days.
8 min read
What is life science marketing?
A complete, practical guide to marketing biotech, MedTech, diagnostics, CROs, life science tools and agtech: who you sell to, what works and how to build a plan.
8 min read
How to market a biotech company
A stage-by-stage biotech marketing strategy: who to reach before and after you have a product, how to position a platform, which channels work and how to stay compliant.
8 min readGood questions.
Anything else, ask us on the call.
What does a life science marketing agency do?
It plans and runs marketing for companies whose products are built on science: positioning, websites, content, SEO, AI search, paid media and social. The difference is that we can read the research and explain it accurately to buyers.
Which industries do you work with?
Biotech, MedTech and medical devices, CROs and CDMOs, life science tools and diagnostics, agtech and plant science, climate and environmental tech, and science-backed consumer health brands.
Which markets do you serve?
We work with companies in the United States, the United Kingdom and the Middle East, and with international brands selling into those markets.
Can you write accurately about highly technical products?
Yes. Our team has research backgrounds, so we start with the papers, specs and data, and speak with your technical team before writing anything.
What is AI search optimization?
It is making sure tools like ChatGPT, Perplexity and Google AI Overviews understand your company and mention it when buyers ask about your category.
Do you work alongside in-house marketing teams?
Yes. Some clients bring us in to support a small internal team. Others do not have marketing yet, and we become it.